Proximity strategy pays off
Last fiscal year, many industries were impacted by global supply shortages of parts and components. These were caused by Covid restrictions and general disruptions in supply chains. Although Daikin Europe has also felt their impact, the company’s proximity strategy has been able to ward off the most adverse effects. “We have always strived to develop and manufacture our products as close as possible to the markets that we serve. This enables us to respond in a flexible manner to market demand and makes us less vulnerable to external factors. Throughout the years, we have also built long-standing relations with strategic suppliers. As a result, we have been able to outperform the market and grow our market share,” emphasizes Hiromitsu Iwasaki, Vice-President Manufacturing of Daikin Europe.
“85% of Daikin units sold in our CE-region are produced in our factories across Europe. Our promise is ‘Made in Europe for Europe’. Moreover, our customers can rely on the biggest sales and service partner network of 2,500 installers and distributors in Central and Eastern Europe”, continues Lievens. With Your Daikin World at the Vienna headquarters the HVAC-R industry and the construction sector is invited to co-create tailor-made solutions for hotels, retail, offices or large commercial applications in a modern experience center together with Daikin experts. It also includes 1 out of 9 unique trainings centres across the region.
Daikin Central Europe: 100 new positions to fill in 2022
Daikin Central Europe is a fast-growing company. The workforce has doubled in the past five years to 560 employees in 2021 with 110 new employees that joined during last fiscal year alone. In 2022, around 100 positions will be filled in the region and by 2025 the company will grow the team to 900 professionals. “This also means that we have to transform the organisation. Hereby, we follow a people-centred management approach and invest currently among others in leadership development with a tailor-made leadership curriculum for executives on various levels and in various functions”, says Lievens who is also a certified systemic change manager.
*HVAC-R market = market for heating, ventilation, air-conditioning and refrigeration