The Art of Climate Control

Press Release, February 2019

It is all about creating the perfect climate. In its new campaign featuring Anna, Mira, Alexander, Peter, Robert and Diego, the dog, Daikin connects directly with its consumers. With you, and you, and you – to make sure everybody knows of Daikin´s many possibilities to make life easier. 


Vienna, February 2019 – Here they come, Anna, Mira, Peter, Alexander and Robert. And they come with a smile. Out of a good reason as each one of them has a preferred individual climate – provided by Daikin, either in their professional environment or in their private lives. These characters along with Diego the dog, are to be the faces of Daikin´s new campaign which will be launched at 1st of April. Throughout the 15 countries covered by Daikin CE from Austria to Romania, the Czech Republic to Albania the message is as simple as promising: “Creating the perfect climate. Exactly for you”.
 

“It is about time to address directly our end consumer”, says Carl Lievens, Managing Director of Daikin CE. Until now Daikin has built a reputation as a true Japanese brand. Reliable, state-of-the-art technology and high-quality customer service. But now it´s about going one step further. “Daikin is synonymous with the art of climate control”, states Lievens. “These five characters are going to move the focus on the Daikin effect – to make people feel comfortable by creating the perfect environment. To make them smile.”
 

In the months to come Anna, Mira, Peter, Alexander, Robert and Diego will tell about their individual needs in terms of climate control, whether it be the preferred temperature or the desired humidity. The new campaign was developed by the Vienna based advertising agency Wien Nord Now. „The underlying idea of the campaign is Daikin´s passion to create the perfect climate exactly for you“, says Manuela Graf, Client Service Director at Wien Nord Now. „What exactly does cold or hot mean? Everybody has a very individual feeling of temperature. However, one common interest is: feeling comfortable and happy. This is what Daikin stands for: The art of climate control.“
 

Yet, there is even more to this campaign as Carl Lievens knows: “Have an eye on Robert. Look at his smile. He happens to be a Daikin employee in Croatia and is very proud to be featured in our campaign.“ Robert as well as the others will be promoting „the art of climate control“ for at least two years. With a smile.

 

Daikin Airconditioning Central Europe
Daikin Airconditioning Central Europe was founded in 1999 with its headquarters in Brunn am Gebirge, Austria. The product portfolio comprises products and solutions for heating, cooling, ventilation, air conditioning and refrigeration. Roughly 320 employees are in charge of the sales and service activities in 15 countries in Central and Eastern Europe (Austria, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Moldavia, Slovenia, Serbia, Croatia, Bosnia & Herzegovina, Macedonia, Montenegro, Kosovo, Albania).

About Daikin Europe N.V.
Daikin Europe N.V. is a wholly-owned subsidiary of Daikin Industries Limited and a major European producer of air conditioners, heating systems and refrigeration equipment, with approximately 6950 employees throughout Europe and major manufacturing facilities based in Belgium, the Czech Republic, Germany, Italy, Turkey and the UK.
Globally, Daikin is renowned for its pioneering approach to product development and the unrivalled quality and versatility of its integrated solutions. With more than 90 years of experience in the design and manufacture of heating and cooling technologies, Daikin is a market leader in heat pump technology.

Press contact:
Marijke Slijkhuis
Marketing & Communication, Daikin Airconditioning Central Europe HandelsgmbH
Tel.: 43 (0)2236 32557-175
Mail: slijkhuis.m@daikin.at
Campus 21, Europaring F12/402, 2345 Brunn am Gebirge, Austria 

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