DAIKIN ensures the optimum climate Air conditioning specialist DAIKIN’s new image is immediate, unexpected and convincing – on TV and in sales.

Vienna, 31 May 2017 +++ DAIKIN, the global market leader in air conditioning systems, has launched its latest communications campaign for end consumers. As well as stepping up cooperation with partners, DAIKIN is focusing on potential end consumers. Its aim is to continue to ensure an optimum climate in flats and houses.

DAIKIN’s updated image can be seen in two new advertising spots. The DAIKIN astronaut brings state-of-the-art technology into the living room and bedroom, ensuring an optimum climate and comfortable temperatures around the clock for a couple suffering from the heat. “The air conditioning market is expanding and the demand from end consumers is growing,” explains Alexander Dalinger, General Manager – Marketing & Corporate Communications at DAIKIN Central Europe. “Together with our partners, we are working on top-quality products and services to meet this rising demand with our usual high standards.”

In addition to the TV spots and its visuals (developed by Havas Vienna), the campaign features advertisements as well as online and social media activities for 15 countries in Central Europe. +++



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