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Corporate news Daikin ranked No 1 for price-to-quality ratio in residential HVAC solutions (Best Buy Award 2025-2026)
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Corporate news / Vienna, May 11, 2026 – Daikin has been awarded the Best Buy Award 2025/2026 by ICERTIAS in Slovakia, Bulgaria, Slovenia, Croatia and Hungary, recognising the brand as the top choice for price-to-quality ratio in air conditioning, heating or ventilation systems for residential applications – dependant on the country category. The award is based on independent consumer research conducted across key Central and Eastern European markets.
About the award
The Best Buy Award, presented by the Swiss market research organization ICERTIAS, identifies brands offering the best perceived value (best price-to-quality ratio) based on independent consumer surveys. The award is granted exclusively to the highest-rated brand in each category, reflecting real user experience and market perception.
Seref Isildak, General Manager, Strategic Business Unit Residential at Daikin Central Europe: “We are proud to have been recognised as the top choice brand by consumers in ICERTIAS’ latest market research, based on responses from 1,200 participants across key residential markets in Slovenia, Croatia, Hungary, Bulgaria and Slovakia. This recognition equally reflects the strong commitment of our local Daikin partners, who bring our air conditioning, heat pump and ventilation solutions into homes across the region every day. With more than 100 years of experience in developing, manufacturing and delivering innovative heating and cooling technologies, such acknowledgements further reinforce our position as the world’s number one air conditioning company1) and strengthen our commitment to providing outstanding value and quality to our customers.”
Best Buy Award 2025/2026 winners by market
- Slovenia: Winner in the category manufacturers of heating systems and thermal technology products (second consecutive year)
- Croatia: Winner in the category manufacturers of air conditioning systems (second consecutive year)
- Hungary: Winner in the category manufacturers offering best price-to-quality ratio in air conditioning systems
- Slovakia: Winner in the category manufacturers of ventilation and air conditioning systems
- Bulgaria: Winner in the category manufacturers of air conditioning systems and products
Country certificates by ICERTIAS (valid until 1 June 2027):
Best Buy Award (Slovenia): DAIKIN | ICERTIAS
Best Buy Award (Croatia): DAIKIN | ICERTIAS
Best Buy Award (Hungary): DAIKIN | ICERTIAS
Research methodology
Sample size: 1,200 respondents per country
Markets: Slovenia, Croatia, Hungary, Bulgaria, Slovakia
Target group: Gen Z & Millennials (18–43)
Method: DEEPMA (Deep Mind Awareness), open-ended questions
Survey type: Online (SurveyMonkey)
Conducted by: ICERTIAS – International Certification Association, GmbH
Period: March 2025
According to the research, 80.1% of respondents prefer products carrying the Best Buy Award label, highlighting the importance of price-to-quality perception in purchasing decisions.
FAQs
The Best Buy Award is an international certification recognizing brands that offer the best perceived price-to-quality ratio based on independent consumer research.
Winners are determined through open-ended surveys where respondents independently name brands associated with the best value.
Daikin was selected as the top brand across multiple categories in five Central European markets due to strong value perception, and market trust in residential HVAC solutions.
Reference:
1) Fuji Keizai Co., Ltd. "Global Home Appliance Market 2026” (Ranking of Equipment Sales for Global AC Manufacturers [FY 2024 Results])
Copyrights pictures: Daikin Europe
About
100+ years Daikin
The story of Daikin has always been shaped by groundbreaking ideas, technological innovations, and dedicated people. It began in 1924 when the young Japanese engineer Akira Yamada founded an enterprise in Osaka to manufacture aircraft radiators with a 15-member team. More than 100 years later, the Daikin Industries group brings future-proof solutions for heating, cooling, ventilation, air purification, and refrigeration (HVAC-R) to global markets. 103,500 employees in 173 countries continue the company's legacy of leading technologies to advance low carbon heating and cooling, while ensuring the highest level of comfort.
Read more on 100 Years Daikin
Daikin Industries Ltd.
Daikin Industries is a global leader in heat pump, air conditioning and air filtration technology, employing more than 103,500 people. Founded in Osaka in 1924, it is the only manufacturer in the world that develops and manufactures HVAC-R equipment, compressors and refrigerants in-house. Daikin has been recognized as one of the world’s top 100 most innovative companies by Clarivate (UK) and LexisNexis (USA) for its leadership in technology research and intellectual property patents. For its fiscal year 2024 (1 April 2024 – 31 March 2025) Daikin reported a record sales result of 28,98 billion euro sales.
Read more on www.daikin.com
Daikin Europe N.V.
The Daikin Europe group is a leading provider of heating, cooling, ventilation, air purification and refrigeration technology across Europe, the Middle East, and Africa. Daikin Europe caters to a diverse customer base within the region by designing, manufacturing, and marketing an extensive range of products, maintenance services, and turnkey solutions tailored for residential, commercial, and industrial applications. The group employs over 13,800 people across more than 56 subsidiaries and operates 15 manufacturing sites in Europe (12), Turkey (1) and the Middle East (2). Refrigeration products from Daikin include the brands Daikin, Tewis, Zanotti, Hubbard, and AHT. Headquartered in Ostend, Belgium, for over 50 years, the Daikin Europe group is a subsidiary of Daikin Industries Ltd.
Read more on www.daikin.eu
Daikin Airconditioning Central Europe
Daikin Airconditioning Central Europe, founded in 1999 with its headquarters in Vienna, Austria, operates as a subsidiary of Daikin Europe. Its portfolio includes products and total solutions for heating, cooling, ventilation, air purification, and refrigeration in residential, commercial, and industrial settings. With over 700 employees and 3,400 partners, the company manages sales and service activities across 16 countries in Central and Eastern Europe, including Austria, Albania, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Hungary, Kosovo, Montenegro, Moldova, North Macedonia, Poland, Romania, Serbia, Slovakia, and Slovenia.
With 'Your Daikin World' at the Vienna headquarters and the 'Daikin Inspiration Park' in Warsaw, the HVAC-R industry and the construction sector have access to two state-of-the-art B2B-experience centers for co-creating customized solutions for hotels, retail, offices, and large commercial applications. Daikin runs ten out of 141 B2B-training centers across the EMEA region in the CE-region. Consumers and homeowners receive consultation at the B2C-Experience center (flagship store) in Vienna.
Read more on www.daikin-ce.com
Media contact
Doris Passler
Manager Corporate Communications Central Europe
Daikin Airconditioning Central Europe HandelsgmbH
Lemböckgasse 59/1/1, 1230 Vienna, Austria
T: +43 (0) 664 24 56 444
M: passler.d@daikin.at
